BAD is the new holistic tool for design that will help you build successful products, services and companies.
Drastically increase your chances to succeed
BAD is a tool made of 41 cards and a manual that allows you to get the overall view of any project and to understand how to find your place in the market and create value.
- YOU CAN DESIGN PRODUCTS THAT WORK, both on a market positioning level and a financial return level;
- YOU CAN MAKE MORE CONSCIOUS DESIGN CHOICES, while keeping business aspects in mind;
- YOU CAN PLAN YOUR FUTURE ACTIONS (product, process, business model innovation);
- YOU CAN AVOID ARGUMENTS AND FRICTION with stakeholders, while mantaining a clear view of the project
Using BAD is very easy: you just place the cards wherever suits you – tables, floors, doors, or any other available surface – then you proceed to fill the structure using post-it. We give you a structure and you fill it with your project.
BAD is designed to increase your chance of success
In making you connect the three most important areas of design – USERS, COMPETITORS AND BUSINESS MODEL – BAD helps you design consciously avoiding any waste of time, money and resources both for you and your company.
Step 1: Design Process
Step 2: User Analysis
Step 3: Competitor Analysis
Step 4: Business Model Analysis
Step 5: Iterations and Planning
